Illusory Follies

Well, my wife is thinking about starting up a business… There’s definitely a market and the concept makes sense to me. In the past, she had sold craft items (specifically faux sealing wax) but had been somewhat limited since she was essentially just buying in bulk and repackaging for individual sales. Not many other people were selling assorted sticks in small quantities so there was a small market. However, it’s a somewhat unusual item and it was hard since margins were so low. There were other sellers and since most of the labor was making a post on eBay with the item, it was hard to justify very much markup.

The new concept is better… Diapers, nursing accessories, and other stuff that babies excrete gross stuff on! Yes, that’s right. It’s apparently quite the thing. In addition to making them, you can also embroider and customize them! This is all very new to me, but at the same time the results are impressive. In my opinion, one of the good things about this is that it takes a professional (i.e. expensive) embroidery machine to do a good job on this. Because of this, there’s at least a somewhat high-entry into the market. We’ve now invested in that and hope to have some success.

The next step (and the really fun step) is to make a website to sell these items on. Something fairly secure and “check-out” friendly but still with a personal, small-shop feel.

I think a good name would be “Ye Olde Smelle Diaper” but the wife has other ideas… Your name ideas here! My wife promises to spend as much time considering the name that you suggest as she considered the name I suggested.